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Real life. Real help - Raising awareness of how we help

To reach out to those grappling with personal issues, who desparately need help but may not know where to turn, our Real life. Real help marketing campaigns appear to have struck a distinct chord.

The people who appear in our ads are real people who have experienced real problems and turned to Licensed Trade Charity for help.

Thank you Adam, Natasha, Paul, John, Chris, Marie, Lucy, Linda and Tom for sharing your stories for the sole purpose of helping others who may be facing similar circumstances to get the help they need and greatly deserve.

Let your staff, business partners or subscribers know about Support and Care

To ensure our Support and Care service is accessible to everyone who needs help, we urge Pub Co's, Brewers and trade publications to get in touch. Your organisation can help our cause by raising awareness of the FREE service we provide to licensees and staff. We have produced a range of informative leaflets, posters, banner ads and e-campaigns that will let people in the trade know that help is at hand when things go wrong. 

Contact Liz Gaffer to find out more -

Help with Education 


Money Problems


Housing Issues


Health Concerns


Supporting Families


Help when it is needed


Working With Organisations In The Drinks Industry

Find out what five Directors say about our Support and Care service on our HR Advocacy video. Each company is now actively promoting the Licensed Trade Charity within their organisation as an extension to an EAP. The more people who know about us, the more people we can help, preferably before things get too bad.

If you would like to find out more about how we are working with organisations in the drinks industry please email Liz Gaffer -

Brand Guidelines

Download Licensed Trade Charity's Support and Care brand guidelines or contact Liz Gaffer for logos or print/digital marketing assets we have specifically produced to help raise awareness of our charity within your organisation. The more people know about us, the more we can help.